I’m Steve - a Product Designer currently employed at CVS Health.
I leverage human-centered design methodologies to bring clarity to complex problem spaces and deliver intuitive, empathetic solutions that users love.
I’m glad you’re here! Let’s get to the good stuff: UX case studies of work I’ve shipped, the design expertise I bring with me (and a few other professional skills too), or you can learn more about who I am and what it’s like to work with me.
Sample UX Case Studies
FastLane
Designed For: CVS Health
FastLane is an enterprise solution for deploying AKS cloud infrastructure at CVS Health.
Role: Product Designer, Discovery Lead, Workshop Facilitator, UX Copywriter
Livestream Controller
Designed For: PVUMC
An innovative hardware/UI solution solving poor livestream production quality at PVUMC.
Role: Lead Product Designer, Information/System Architect
Courage Campaign
Designed For: Rock Point
The Courage Campaign was a successful $20 million fundraising effort.
Role: Lead Product Designer, Branding, Lead Marketing Designer
Product Design Skills
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I excel at conducting thorough research, gathering valuable insights, and framing problems in a way that paves the path for innovative solutions. By combining user-centric methodologies with strategic thinking, I ensure that every project begins with a rock-solid foundation (and Miro boards full of useful artifacts).
Deliverables: Journey maps, service blueprints, information architecture, product roadmaps, problem framing & statements, affinity maps, stakeholder maps.
Relevant Tools: Miro, Powerpoint, Word, Pivotal Tracker, MS Teams
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User Testing and Validation are at the core of my design process, and I simply would never have achieved the design success I have without them. By prioritizing user satisfaction and usability, I fine-tune designs to deliver products that resonate with and empower them to achieve their product goals.
Deliverables: interactive prototypes, event storms, co-creation sessions, test script creation, user testing moderation, affinity maps, validation scores, user personas.
Relevant Tools Used: Figma, Miro, Powerpoint.
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Rapid ideation and iteration is totally my jam - whether sketches in my notebook or Figma files, I create the skeletal structure that will become exceptional user experiences. Quick, iterative design breathes life into the designs, refining them as we continue to gather feedback from users and stakeholders. The end goal is always the vital marriage of form and functionality, meeting the needs of the users (and looking good in the process).
Ideally, this process happens hand-in-hand with our engineering and product colleagues, with a regular cadence of discussions and decisions around technical feasibility and prioritization.
Deliverables: pen and paper wireframes, lo-fi mock-ups, iterative designs, experience maps, interactive prototypes, sitemaps, interaction & visual patterns.
Relevant Tools: Figma, Sketch, Abstract, Miro.
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At CVS, I have contributed to the Pulse Design System, collaborating with engineers to create components our teams can utilize for rapid software development. Additionally, I was on the ground floor of creating a new, iterative design system for the Software Driven Enterprise initiative. Aided by my extensive background in branding and marketing, my proficiency in UI design ensures that every element, from color palettes to micro-interactions, is meticulously crafted to create a harmonious and delightful user journey.
Deliverables: Shipped web-based user interface designs, Figma UI kit components, contributions to both new and existing design systems.
Relevant Tools: Figma, Adobe Illustrator, Photoshop, Sketch
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I’m used to working in a daily cadence of conversations and decision making with teams of engineers and product managers. Currently, I work within the Extreme Programming (XP) methodology, with daily standups, weekly retros, and bi-weekly product demos. I help lead all these activities, as well as pairing daily with other designers and engineers to ensure our teams are aligned and meeting our product goals.
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I’ve designed: End-to-end enterprise software, web-based applications, B2C websites, Learning Management System (LMS) portals & content, fundraising portals.
My industry experience includes: Healthcare, Cloud Infrastructure, Insurance, Veterinary Health, B2C, Education, Youth Development, Non-Profits (and always looking to expand).
I am an expert at using: Figma, Photoshop, Illustrator, Miro, InDesign, Premiere Pro, After Effects, Logic Pro.
Additional Skills & Experience
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I’ve provided strategic direction and marketing assets for over 70 clients, from scrappy start-ups to established brands. Primarily focused on B2C and non-profit work, I’ve helped new businesses launch successfully, and assisted non-profits in raising over $25 million.
Deliverables: Overall brand strategy, branding, web design, email campaign design, mailer and other print design.
Relevant Tools: Adobe Suite (Photoshop, Illustrator, InDesign), Wordpress, Slack, MS Teams, MS Office
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Over my career I have crafted and delivered over 1,000 keynotes, seminars, workshops, product demos, and ILTs for 215,000+ individuals. When speaking to audiences, I strive to keep it informative yet enjoyable, helping my audiences focus in on the most impactful and actionable information by simplifying complexity and engaging storytelling. (and most importantly, always ending on time!)
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In college, I began my leadership track recruiting, training, and leading teams of volunteers supporting youth development program sites. Since then, I have lead professional teams across a wide-range of projects. Those teams have included UX designers, software engineers, marketing specialists, interns, hospitality professionals, and on-stage performers.
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I have extensive experience delivering copy across a wide range of industries, and can successfully explain the differences between an en dash, em dash, and hyphen (yes, I am a grammar nerd).
Deliverables: UX copy, internal training, B2C marketing campaigns, B2C website copy, non-profit fundraising appeals.
Relevant Tools: MS Office, ChatGPT and other machine learning tools
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I have created hundreds of award-winning docu-shorts, motion graphics, sizzle reels, and training films for a wide range of clients, with a special focus in veterinary health, activism, and non-profits. I also have experience recording and editing podcasts, keynotes, and other long-form audio.
Deliverables: short-form documentaries, podcast episodes, training films, website promos, fundraising event testimonials, training, logo bumpers, trade show animations, and more.
Relevant Tools: Adobe Premiere Pro, After Effects, Apple Logic Pro
About Me
Thank you for taking the time to learn about the value I bring to organizations seeking user-centered, empathetic design. I currently design products for CVS Health. If you feel we might be a good fit to work together, either for a one-off project or something ongoing, please feel free to get in touch. I currently live in Phoenix, AZ, and work across timezones in North America. Curious about what makes me tick? Here’s a few quick facts:
Education: B.A. in Organizational Communications & Performing Arts, Northern Arizona University.
Most Meaningful Volunteer Work: Advocating for the wellbeing of LGBTQ youth, because everyone deserves to be loved for who they are.
Favorite Hike: Overnight to the bottom of the Grand Canyon and back (I highly recommend it, but have never been that sore IN MY LIFE).
Current Gaming Obsession: Traversing the galaxy in Starfield. I just became a Freestar Collective Ranger! (please clap)
Album on Repeat: MUNA, by the band MUNA. Also a very fun live show!
Coffee Shop Order: Iced Americano, black. Large as possible. Drown me in it.
What my colleagues have said:
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“Steve is a rising leader in the design practice! He is organized, confident, empathetic, and a great communicator who brings a fresh and honest perspective to matters.”
Jon H, Supervisor
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“Steve clearly sees the value in others’ perspectives, and often will take the input that other people have and clearly discern what the person is really attempting to say. Steve uses humor effectively to help others feel at ease. He has a ‘can do’ attitude that is infectious…people are continuing to learn that they can depend on him to produce the work they are looking for.”
Chris W, Supervisor
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“Steve is inclusive and encouraging, but what I appreciate most is that he doesn't settle for second best. Whether it's for himself, or for those around him, he demands excellence, [with] a desire to bring the best to every situation. Steve's focus, creativity, and determination set him apart from his peers.”
Alex P, Supervisor
Contact Steve
Have a project or job you want to discuss further? Please feel free to get in touch here, and I’ll get back to you shortly. Thanks so much!